A public code is not promotion - it's a pricing decision you've lost control of.
The same budget can scatter across the web - or land with the people who love you and bring them back. The difference is who the value belongs to.
Nothing useful to copy. Nothing useful to share.
Value that can't be copied, pasted into an extension or seeded onto an aggregator. It reaches who you meant - and no one else.
Give the better price to the person it was meant for.
A reward someone earns by being themselves is the start of a relationship, not a discount hunted down on a third-party page.
When you give something away, know what happened next.
When every reward resolves to one person and one order, your generosity becomes something you can read, and grow on purpose.