Not everyone should pay the same price. But you should know why.

Student. Trade. Staff. Partner. Loyalty. Member. Retailers give thousands of customers preferential prices every day. We make sure they go to the right people - and tell you if it was worth giving.

See what you really give away

Who got the better price? Did they actually qualify? Did giving it to them change anything?

Three simple questions. Most retailers can answer some of them but few can answer all three.

That's because the answer is often spread everywhere. A code on a voucher site. A partner offer nobody has reviewed since 2023. A report that says redemptions without saying whether any of them mattered.

None of this is unusual. That's the problem.

One decision. Made properly.

Every programme you run and discount asks the same question: should this person get a better price?

01

Decide.

You choose who should qualify and what they receive.

02

Prove.

The right customer proves they qualify to you. Nothing useful to copy or share.

03

Measure.

See what happened afterwards - and whether the better price was worth it.

Some of your best customers are hardest to recognise.

A plumber. A nurse. An interior designer. An employee. You'd happily give them a better price. If you knew who they were.

We let the right customer prove they qualify in seconds, and decide who deserves the benefit. We make that decision work.

Old habit

1Search for an offer.
2Leave the site.
3Come back cheaper.
4Attribution gets muddy.

Better habit

1Find the benefit.
2Know who it is for.
3Keep the journey clean.
4Measure what happened.

Stop measuring redemption. Start measuring outcomes.

A better price is useful when it changes behaviour. It is expensive when it discounts a purchase that was going to happen anyway.

See which programmes create customers. Which retain them. And which simply give margin away.

Benefit performancelive
Changed behaviour Did the benefit create a better outcome?
Right customer Was it meant for this person?
Clean numbers What happened after checkout?

Start with one decision.

Bring us the programme nobody can quite explain: who gets it, why they get it, or whether it works. We'll establish what is happening today. Then we'll run it and measure what changes. If the numbers work, expand it. If they don't, don't.

No rip-and-replace. One programme. One answer you can defend.